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PROGRAMME OVERVIEW
BA Journalism
The Programme is designed to build strong foundation skills required in administering the Business Enterprises Core functions, including exposure to accounting software and digital skills in finance, marketing and Human Resource. The Programme involves eight semesters based on CBCS (Choice Based Credit System) Model involving Core courses, Discipline Specific Electives, Skill Enhancement Courses and Ability Enhancement Courses. Discipline-specific electives offered in the fifth and the sixth semesters, namely Human Resource & Marketing Management, Banking & Insurance and Accounting & Finance, aim to provide exposure to students to deepen their understanding of concepts in the chosen electives. Students must undertake a micro project during the final semester, enabling them to explore research tools. In addition, students are also offered value-added courses in association with professional bodies, domain experts and practitioners designed to make them ‘employment ready.
The Programme involves a plethora of Co-curricular and Extra Curricular activities which aim to hone leadership, communication and team-building skills among students
The course aims at moulding the student for a career in Journalism, both print and broadcasting, and in allied fields like Advertising, Film, and Public Relations. The course introduces various facets of journalism to the students with theoretical knowledge and on-the-job training. The course is a part of the core BA triple main combinations and consists of eight subject titles stretching all the semesters. The major papers include Reporting, Editing, Media Laws, Basic Audio-Visual Media, and Media Management. Furthermore, the Department stresses a balance between the theoretical and practical elements of journalism and mass communication, and the curriculum is carefully tailored to prepare students for professional or academic careers in communication, giving them the broad liberal arts education necessary to succeed as communicators in today's complex and changing world.
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